Module

Optimizing your next-best-action strategy

3 Topics

30 mins

Visible to: All users

Beginner

Pega Customer Decision Hub '23

English

Learn how to check the health of Pega Customer Decision Hub™ and improve the effectiveness of your next best actions.

Impact Analyzer, Scenario Planner, and Value Finder are optimization tools that provide insight into the performance of your next best actions, identify opportunities for improvement, and help you adjust settings to create higher customer engagement and value capture.

After completing this module, you should be able to:

Use Impact Analyzer to monitor the performance of your next best actions.

Use Scenario Planner to simulate ”what-if” scenarios to forecast results.

Use Value Finder to identify underserved customers and take action to improve their experience.

Explain the connection between Impact Analyzer and Scenario Planner.

Explain the connection between Impact Analyzer and Value Finder.

Practice what you learned in the following Challenges:

Analyzing the impact of applying business levers v2

Analyzing the impact of applying engagement policies v2

Available in the following mission:

Pega Customer Decision Hub Foundation v7

Topics

Monitoring the health of the system using Impact Analyzer

10 mins

Investigating the effect of applying business levers in action arbitration

10 mins

Investigating the effect of applying engagement policies

5 mins

Module Quiz